How effective is the combination of your product and ancillary texts?

Distribution of a film is the process the film goes through to then be seen in cinemas or on DVD. The distribution of a film will involve advertising, which will mostly include a trailer, poster, magazine covers, and interviews. All of these advertisements will be shown throughout the country in which it is being produced and shown in and occasionally worldwide. Posters will be shown on billboards to attract people passing, whilst also on telephone boxes and bus stops. The film trailer would most likely be available to watch online and shown during cinema ads. An online website may also be produced as part of the promotional techniques as well as TV and radio interviews with actors, furthermore cinema tickets and offers may be offered available online to promote the film. 

Depending on the target audience the marketing methods may differ. If a film was to be based upon an audience of the older generation, advertisements may be put into newspapers, TV interviews may be taken place on news channels and written information on the film may be more suited rather than online websites and trailers. However if the targeted audience is for teenagers then the advertising methods would be aimed to attract the students and teens online, through social networks, YouTube and online websites as it would then be using the most used technology for their generation.