What have you learnt from your audience feedback?

Feedback from my film trailer magazine and poster

‘Would the look of this poster influence your decision in going to see the film advertised?’

Yes = 5     No = 1

The feedback showed that the poster made a positive effect on whether it influenced someone to go and see the film. On more than one occasion the colour and image shown on the poster attracted the person and would persuade them to see the film. Another positive effect that the poster provided was the tag line, which impacted on the audience’s response as it made them feel interested. However the only negative feedback in which someone would not go and see this film because of the poster was because they do not enjoy watching horror films.

‘How often do you visit the cinema to watch a horror film?’

Once a month = 3     A few times a year = 3

The results showed that the people answering my survey were keen to visit the cinema often. However half would visit a few times a year and the other half going once a month. This also showed that films were very important to them.

‘Who do you visit the cinema with?’

Friends = 6      Partner = 2      Family = 2

These results were to find out who they enjoyed going to the cinema with.  Going with friends was most popular showing that going socially was done more often. Going to the cinema with your partner and family was also mentioned which shows that people of all ages would be interested in my film.

‘Would you buy this magazine?’

Yes = 4     No = 2

The feedback showed that most of the people being questioned would buy this magazine, however two people would not buy this magazine.

‘Would the look of this film magazine influence your decision in going to see the film advertised?’

Yes = 5     no= 1

The main feedback that was given was that the exclusives and text written onto the magazine would influence their decision in going to see our trailer. The colour and ‘scary’ image also appealed to them as it attracted them.   

‘How often do you buy a film magazine?’

A few times a year = 3     once a month = 1     never = 2

The results varied as half of the people brought a film magazine a few times a year showing that our film magazine would influence their decision.  However never buying a magazine was chosen twice due to them not enjoying reading film magazines.

‘How much would you pay for this magazine?’

£0 - £1 = 3     £1-£2 = 3

This showed that half of the people surveyed were prepared to pay more than the other half. But that the ideal price would be around £1.50.